“Micromarketing is the practice of tailoring products and marketing strategies locally within a smaller region such as city and/or county. This practice of marketing is common with mom and pop restaurants, grocers, and other small business establishments that cater to a local audience. Micromarketing includes the practice of individual marketing where a marketing message is crafted more personally to a buyer.”
1 comment:
These are good places to start. My agency works with a state of the art demographic program that can develop a map that identifies your micromarket…right down to the street. We do our research differently; not based on DMA, County, City or Zip Code level – but by a neighborhood level. We use anything from spending data to acculturation data to understand more about the consumer that you are targeting. My firm, WDFA Marketing, can help you find the audience that is looking for you.
Post a Comment