Tuesday, December 15, 2009

Along with the P’s of marketing we now have the C’s

Relevant user generated content delivered in a context that makes it easy for people to make connections and build a community based on a shared interest.

Wednesday, November 25, 2009

Viral Micro Marketing in Charlotte, NC.

“Micromarketing is the practice of tailoring products and marketing strategies locally within a smaller region such as city and/or county. This practice of marketing is common with mom and pop restaurants, grocers, and other small business establishments that cater to a local audience. Micromarketing includes the practice of individual marketing where a marketing message is crafted more personally to a buyer.” 

Monday, November 23, 2009

What me worry

A must read for anyone interested in how new media effects us all.


A tweet from GuyKawasaki leads me to an excellent article by Buzz Canuck “16 Social Media Trends for 2010.

That’s how information moves in new media.

Mass Marketing is an oxymoron. Micro Marketing is the new meme.

7) Brandividuals - borrowing the term from David Armano that suggests personal brands = corporate brands - the myth that you can have a personal life and a professional life in social media simultaneously continues to wither away


Or my favorite

with Google Wave, never again will you be stuck in an email back and forth,  think about WebEx for consumers.

There are things we simply have to do like answering our email but how much more involved do I have to be? Do I need a blog; is twitter a required business skill for anyone doing business in the twenty first century?

What happens when you or your company is picked up because of for good or bad you’re part of a really interesting story? How prepared am I for my fifteen minutes of internet fame?

14) Word of Mouth Marketing - despite all form of exciting new tech and media advancements, the power of the human voice still ranks #1 ...and rising

He finishes this great article with this prediction:  Estimates are as high as 90% of internet traffic and 64% of mobile traffic will be video-based by 2013.

What will happen to broadcast TV with that many people’s eyes glued to the ultimate reality show, one that we all create together?

Next, is Google Wave the next big thing?

Tuesday, November 17, 2009

Second opinion

We all know competition is tough. In today’s climate hard work and knowing your business is expected. But are you sure you're doing all you can? Are you willing to look at new ideas.

That’s where a second opinion comes in. Some one with no product or service in mind gives an honest look at your marketing communications.

If you need a second opinion contact me.

Tuesday, October 27, 2009

Social Engineering.

“it is much easier to trick someone into giving a password for a system than to spend the effort to hack into the system” Devin Mitnick reformed computer criminal turned security consultant.

The hacker appears to be someone, in an official capacity, who he is not. The two people in most cases never meet each other.

It starts with Pretexting. This is the set up where some plausible story is given as to why the sensitive information is needed. “We need your login in and id so we can reset them”.

“No ones told me this was going to happen?” you ask. “We may have some suspicious activity here and need your help to check it out” they reply.
This technique has worked many times and it seems the higher up in the organization you go the better it works.

In a study first completed in 2003 and later repeated 90% of office, workers gave their password on a survey in exchange for a cheap pen.
Bottom line.

Never give out sensitive information to anyone who doesn’t have a “need to know” This is a tenant common when working in a government run security environment.
Say a Friendly co-worker asks for your id and password. Why do you need it, you ask. Someone from the home office needs it. In this case, in the absence of a company memo I would be suspicious of some social engineering taking place.

Therefore, the threat may come in the form of personal contact or more commonly from an email or phone call.

Wednesday, October 14, 2009


Halloween trick?

Suspicious?

-----Original Message-----
From: UK LOTTERY [mailto:cc-district-clerk@sbcglobal.net]

Sent: Friday, October 09, 2009 9:13 AM

To: undisclosed recipients:

Subject:
You have just been awarded, £800.000.00 GBP in the UK Online Promo, send us yourNames,Address,Country,Sex/Tel.

You got to be kidding me. While I do not get much spam email, I did receive this little gem. Anyone who responds to this is at best wasting their time and maybe their money. Don’t do it. If you do, email me your horror story to share.

The only thing I can attribute my lack of spam to is Go Daddy hosting my email. I don’t do anything special beyond the usual precautions. I run Norton, Windows Defender, CCleaner, and Malwarebytes.

I am installing the Microsoft “October big drop” update for Windows XP. One interesting thing I picked up is Windows Malicious Software Removal Tool - October 2009. I might drop Malwarebytes if windows has as good a tool.

If you have any comments please drop me a line.
Paul@PaulGoda.com

Tuesday, October 13, 2009

I have been updating my website and found the search engines have been very kind to me. I’ve tried keywords and description tags in the header of the html page. Not much luck.
It seems frequency of update to a web page helps it’s ranking. I don’t have many links to pages outside my website and only one incoming link.
The trick is to associate Paul Goda with some service that people are looking for.

Email paul@paulgoda.com

Friday, October 9, 2009

Website update

I have been working on a new personal web page at paulgoda.com. All the elements are set using external style sheets. It's taken me a couple of weeks but the fun was in the learning.

Microsoft Expression Web is an excellent choice for people wanting a robust web authoring too.
The css editor is very powerful once you get the hang of it.

Monday, September 21, 2009

MyLife

I have been checking out a new social networking site called mylife.com.

MyLife is one of those shady sites that collects and sells people’s information like Intelius and US Search. By assuming the appearance of a social networking site, they collect information on you and your friends to build a database of names, addresses, birthdates and email addresses. Not only do you pay for any information you get from them, you also set up your friends to be contacted by email with out your knowing or approving.

If you want to find old friends try LinkedIn or facebook. These are reputable sites who do not use your information to bother your friends with unwanted email. If you have any questions on social networking email me at Paul@PaulGoda.com. I will be glad to answer any questions.

Thursday, July 2, 2009

Page One News

I am working on a business plan for a project called Page One News. It is a weekly publication distributed free in the Steele Creek area of Charlotte NC.

The layout of the piece will be three columns on an 8 ½ by 11 sheet. Two columns on the left for copy and one on the tight for ads.

Looking for writers to submit stories of local interest as posts to this blog. Here we can polish them for publication in the newsletter.

Call Paul at 704-651-0585 or leave a comment here.

Good marketing isn't about making the competition look bad. It's about raising yourself up.
by kthomas@cmswatch.com(Kas Thomas)